If you ask me to spell Febreze, I would spell it “Febreeze” and swear to you that I was right.
My favorite brand of peanut butter growing up was Jiffy. Ed McMahon never worked for that company. I also recall Johnny Carson ’s sidekick Ed McMahon knocking on doors, giving away millions in the Publishers Clearing House Sweepstakes. I vividly remember the Fruit of the Loom logo having a cornucopia behind the fruit. Were you aware of these things that people often remember incorrectly? After all, no one ever bought a product or service they were unaware of. In branding, our number one goal is to create an emotional attachment to a product or service, so people remember it. The Mandela Effect is false memory on a much bigger, wider, grander scale. False memory is a psychological phenomenon where a person vividly recalls something different from the way it actually happened. For the record, the second fact is correct and Nelson Mandela died in 2013 at the ripe old age of 95. Whether it was a false memory or a case of dual reality, it is still the subject of debate. Half the people surveyed thought he had died in prison in the 1980s and the other half remembered him living until 2013. In case you are unaware of this phenomenon, it was first reported ten years ago when various people recalled different versions of Nelson Mandela ’s death. I’m not one to spread conspiracy theories, but folks, I’ve been reading about the Mandela Effect recently and I’m seriously freaked out.
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